Younhee.

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	<title>Younhee.</title>
	<link>https://younhee.work</link>
	<description>Younhee.</description>
	<pubDate>Tue, 01 Aug 2023 19:39:53 +0000</pubDate>
	<generator>https://younhee.work</generator>
	<language>en</language>
	
		
	<item>
		<title>index</title>
				
		<link>https://younhee.work/index</link>

		<pubDate>Mon, 31 Oct 2022 18:20:54 +0000</pubDate>

		<dc:creator>Younhee.</dc:creator>

		<guid isPermaLink="true">https://younhee.work/index</guid>

		<description>
	
☻ New York City based multidisciplinary designer who focuses on visual identity, experience + interface design, and art direction.
	
</description>
		
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	<item>
		<title>BioPharm</title>
				
		<link>https://younhee.work/BioPharm</link>

		<pubDate>Tue, 01 Aug 2023 19:39:53 +0000</pubDate>

		<dc:creator>Younhee.</dc:creator>

		<guid isPermaLink="true">https://younhee.work/BioPharm</guid>

		<description>

	BioPharm

	branding + visual identity / concept / art direction / design

	
	BioPharm is the leading thirtd-party HCP marketing solutions partner. They connect information from 10+ healthcare data sources to establish a unique profile for each HCP in our database to enable advanced targeting and segmentation capabilities.
From 2019 through 2023, there has been a dramatic shift in the marketplace. The agency used to do 70% of the business directly with brands and now, they are finding that they are doing 70% directly with media planning agencies.
	︎Design Supervisor @ WildType Health


&#60;img width="5000" height="3750" width_o="5000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/05cfe4523a9102a186e19d2943bb9c4b81d0b9acb1ff479760ec6cf02a9f5581/cpt2_bizcard-mockup.png" data-mid="186716470" border="0"  src="https://freight.cargo.site/w/1000/i/05cfe4523a9102a186e19d2943bb9c4b81d0b9acb1ff479760ec6cf02a9f5581/cpt2_bizcard-mockup.png" /&#62;
Business card design

	
	Connectivity.
	What differentiates BioPharm is not only the number of physicians they can reach, but also the fact that they can get them at any time, and through a wide variety of channels including email, display, EHR, print, and direct mail.
We were asked to rebrand and reposition with New brand identity (logo and narrative), and templates.
	

&#60;img width="5000" height="3750" width_o="5000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/48bdf99793e100202aaea0af872b996177fc7390778aed641f26a7c4e94a07f0/cpt2-posters-Mockup2.png" data-mid="186716471" border="0"  src="https://freight.cargo.site/w/1000/i/48bdf99793e100202aaea0af872b996177fc7390778aed641f26a7c4e94a07f0/cpt2-posters-Mockup2.png" /&#62;
Brand overview


&#60;img width="4000" height="2668" width_o="4000" height_o="2668" data-src="https://freight.cargo.site/t/original/i/2fde744347cbfbb9c28c0f441c30cc1535b238d2ce17238a45c2d9821203c282/cpt2-WaterBottleMockup.png" data-mid="186716473" border="0"  src="https://freight.cargo.site/w/1000/i/2fde744347cbfbb9c28c0f441c30cc1535b238d2ce17238a45c2d9821203c282/cpt2-WaterBottleMockup.png" /&#62;
Brand applications&#38;nbsp;


&#60;img width="2280" height="1265" width_o="2280" height_o="1265" data-src="https://freight.cargo.site/t/original/i/ef38a8e9d175ce8fefb2b0d62ede9c5c6d31d59ac02781537cc89e9840979544/cpt2-type-Figtree---Manrope.png" data-mid="186716472" border="0"  src="https://freight.cargo.site/w/1000/i/ef38a8e9d175ce8fefb2b0d62ede9c5c6d31d59ac02781537cc89e9840979544/cpt2-type-Figtree---Manrope.png" /&#62;
Brand fonts</description>
		
	</item>
		
		
	<item>
		<title>Nerine</title>
				
		<link>https://younhee.work/Nerine</link>

		<pubDate>Mon, 31 Oct 2022 18:20:54 +0000</pubDate>

		<dc:creator>Younhee.</dc:creator>

		<guid isPermaLink="true">https://younhee.work/Nerine</guid>

		<description>

	Nerine

	branding + visual identity / concept / art direction / design

	
	NERINE is an online florist based in the heart of NYC. NERINE will host floral events and parties. The main goal of NERINE will be weekly subscriptions for anyone interested and likely to change their floral arrangements at home according to their mood, seasons, etc.
Not only providing floral arrangements for events and places, but they also want to be differentiated from other floral companies, create diverse interactive events throughout New York City, and let people experience and learn more about NYC through florals.
 
	︎Freelance design work


&#60;img width="4000" height="2251" width_o="4000" height_o="2251" data-src="https://freight.cargo.site/t/original/i/887b755ab66ab1e8ff5efc607db2f6f50923ef13ef5b92d60bc495e327313084/NERINE_Moodboard-1_v2-31.png" data-mid="159855787" border="0"  src="https://freight.cargo.site/w/1000/i/887b755ab66ab1e8ff5efc607db2f6f50923ef13ef5b92d60bc495e327313084/NERINE_Moodboard-1_v2-31.png" /&#62;
Brand identity

	
	Until we meet again.
	Nerine is a type of flower that symbolizes freedom &#38;amp; good fortune. The floral language for NERINE means “happy memories until we meet again.” With this in mind, we want to show how the branding can bring happy memories and let the customers feel they want to come back to NERINE for their services.

The brand icon element symbolizes the nerine flower that has been digitalized to showcase modern vision to life. Nerine grows to 2 feet with strap-shaped leaves and large umbels of lily-like flowers. Nerine flowers consist of 6 thin &#38;amp; long petals.

	
&#60;img width="6293" height="4274" width_o="6293" height_o="4274" data-src="https://freight.cargo.site/t/original/i/4f285cbc3509284c6e23dc9f9cbc24600ee871be794c5cfe80c5f527e4c76ed5/NERINE_brand-32.png" data-mid="159849808" border="0"  src="https://freight.cargo.site/w/1000/i/4f285cbc3509284c6e23dc9f9cbc24600ee871be794c5cfe80c5f527e4c76ed5/NERINE_brand-32.png" /&#62;
Brand overview


&#60;img width="3999" height="2250" width_o="3999" height_o="2250" data-src="https://freight.cargo.site/t/original/i/16e36fe631d4d0a263c1e8cbd66aa03f16667eaf9f04c3222328e6cc1c08a1bc/NERINE_LogoConcepts11.png" data-mid="157622529" border="0"  src="https://freight.cargo.site/w/1000/i/16e36fe631d4d0a263c1e8cbd66aa03f16667eaf9f04c3222328e6cc1c08a1bc/NERINE_LogoConcepts11.png" /&#62;
Brand applications&#38;nbsp;


&#60;img width="3500" height="2000" width_o="3500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f2d1b81edb0f97f72bfeed6ce7df34720d6194f0f0008f6ea758b1783a71ba0d/Concept1_Sticker-Mockup.png" data-mid="157621895" border="0"  src="https://freight.cargo.site/w/1000/i/f2d1b81edb0f97f72bfeed6ce7df34720d6194f0f0008f6ea758b1783a71ba0d/Concept1_Sticker-Mockup.png" /&#62;
Brand applications

&#60;img width="3999" height="2250" width_o="3999" height_o="2250" data-src="https://freight.cargo.site/t/original/i/da523726ba8ac4524ac48771c00301c09a08a21c512350444c2c356c8fcbec76/NERINE_LogoConcepts13.png" data-mid="157623091" border="0"  src="https://freight.cargo.site/w/1000/i/da523726ba8ac4524ac48771c00301c09a08a21c512350444c2c356c8fcbec76/NERINE_LogoConcepts13.png" /&#62;
Brand applications


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Digital design</description>
		
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	<item>
		<title>Mayoland</title>
				
		<link>https://younhee.work/Mayoland</link>

		<pubDate>Mon, 31 Oct 2022 18:20:55 +0000</pubDate>

		<dc:creator>Younhee.</dc:creator>

		<guid isPermaLink="true">https://younhee.work/Mayoland</guid>

		<description>
Mayoland

	
brand + visual identity / concept / design / social / art direction / website design / illustrations


	An innovative dog tag on the market, Mayoland presents a unique style of personalized pet name tags for dogs and cats (even kids). Focusing on legibility and an eye-catching name tag for dog owners, Mayoland presents embroidered name tags that are light-weight, jingle-free, and rust-proof.
 
	︎Freelance design work

&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/2f279457e3d8657460fdada12a8e86e823e2f48b8a922118622adecdfd3b7f61/Mayo_07232022_Web-73.jpg" data-mid="157509440" border="0"  src="https://freight.cargo.site/w/1000/i/2f279457e3d8657460fdada12a8e86e823e2f48b8a922118622adecdfd3b7f61/Mayo_07232022_Web-73.jpg" /&#62;
Photography art direction


	Every dog has a name.
	“Meeting so many dogs during the walks, it was a challenge to memorize so many dogs’ names and such a hassle to tell everyone Mayo’s name.” With this struggle, Mayoland created felt name tags that were big enough to be read, light for the dog’s collar/harnesses, jingle-free for silent walks, and of course eye-catching for everyone to read the dog’s name. 
The brand colors were inspired and taken from Mayo, the dog that inspired the overall brand. The cream color tones of his fur and the shades of blues from his beautiful blue-colored eyes.

	
&#60;img width="1713" height="1713" width_o="1713" height_o="1713" data-src="https://freight.cargo.site/t/original/i/d1bbab72a54e041bdac2ea05f5aa6ec09a36c513aeb8a97bf60bfeb7b150af47/mayoland-logos-14.png" data-mid="157509195" border="0"  src="https://freight.cargo.site/w/1000/i/d1bbab72a54e041bdac2ea05f5aa6ec09a36c513aeb8a97bf60bfeb7b150af47/mayoland-logos-14.png" /&#62;
&#60;img width="1712" height="1712" width_o="1712" height_o="1712" data-src="https://freight.cargo.site/t/original/i/23ef3cb1817705e87cd315d2388063041a27df988123afa8c038078a3e4dbdf3/mayoland-logos-15.png" data-mid="157509196" border="0"  src="https://freight.cargo.site/w/1000/i/23ef3cb1817705e87cd315d2388063041a27df988123afa8c038078a3e4dbdf3/mayoland-logos-15.png" /&#62;
&#60;img width="1716" height="1716" width_o="1716" height_o="1716" data-src="https://freight.cargo.site/t/original/i/e9285fa6715374b091b210721ad16104f15dafdceb2ac558ab1c2ec7e2512de9/mayoland-logos-16.png" data-mid="157509197" border="0"  src="https://freight.cargo.site/w/1000/i/e9285fa6715374b091b210721ad16104f15dafdceb2ac558ab1c2ec7e2512de9/mayoland-logos-16.png" /&#62;
Logo variations


&#60;img width="7001" height="2910" width_o="7001" height_o="2910" data-src="https://freight.cargo.site/t/original/i/feec0f5a79af4f03fb923d066dcf1ab76f4cec58493cb29981b679d3b87fa5b4/mayoland_pattern1.png" data-mid="157509192" border="0"  src="https://freight.cargo.site/w/1000/i/feec0f5a79af4f03fb923d066dcf1ab76f4cec58493cb29981b679d3b87fa5b4/mayoland_pattern1.png" /&#62;
Pattern design


&#60;img width="1667" height="2500" width_o="1667" height_o="2500" data-src="https://freight.cargo.site/t/original/i/ba79080cf314a245561345aeda5fd2e46223f924d818c15fa4a216539a67de61/Mayo_07232022_Web-50.jpg" data-mid="157597152" border="0"  src="https://freight.cargo.site/w/1000/i/ba79080cf314a245561345aeda5fd2e46223f924d818c15fa4a216539a67de61/Mayo_07232022_Web-50.jpg" /&#62;
&#60;img width="1667" height="2500" width_o="1667" height_o="2500" data-src="https://freight.cargo.site/t/original/i/f5323875ef8de1c85acd38e942e765cf00a4b59cf184ead1fcf784860edf32ba/Mayo_07232022_Web-65.jpg" data-mid="157597157" border="0"  src="https://freight.cargo.site/w/1000/i/f5323875ef8de1c85acd38e942e765cf00a4b59cf184ead1fcf784860edf32ba/Mayo_07232022_Web-65.jpg" /&#62;
Photography art direction

	
&#60;img width="6292" height="4230" width_o="6292" height_o="4230" data-src="https://freight.cargo.site/t/original/i/003969cb8fba248f327c885ac05b43a5656d5bb226cc0bebf19adbad7914cd70/mayoland_website2-25.png" data-mid="157642779" border="0"  src="https://freight.cargo.site/w/1000/i/003969cb8fba248f327c885ac05b43a5656d5bb226cc0bebf19adbad7914cd70/mayoland_website2-25.png" /&#62;

Digital design

&#60;img width="3008" height="2000" width_o="3008" height_o="2000" data-src="https://freight.cargo.site/t/original/i/81f772b5daea6095a3ae6c897c235aac9ac53243bd0c26dda4248eda8a3fe72f/DSC00956.jpg" data-mid="157597236" border="0"  src="https://freight.cargo.site/w/1000/i/81f772b5daea6095a3ae6c897c235aac9ac53243bd0c26dda4248eda8a3fe72f/DSC00956.jpg" /&#62;
Product photography

&#60;img width="4000" height="2251" width_o="4000" height_o="2251" data-src="https://freight.cargo.site/t/original/i/30fadafadeb0c411675bd8e5a8a2f145addc9d8dac171211870a3c5047510e25/mayoland_social-16.png" data-mid="157509193" border="0"  src="https://freight.cargo.site/w/1000/i/30fadafadeb0c411675bd8e5a8a2f145addc9d8dac171211870a3c5047510e25/mayoland_social-16.png" /&#62;
Digital design

&#60;img width="1667" height="2500" width_o="1667" height_o="2500" data-src="https://freight.cargo.site/t/original/i/d6ce4be5156930e448ce41f9a1c665b639b3d253b514507c4efcd5aeb4104351/Mayo_07232022_Web-74.jpg" data-mid="157597240" border="0"  src="https://freight.cargo.site/w/1000/i/d6ce4be5156930e448ce41f9a1c665b639b3d253b514507c4efcd5aeb4104351/Mayo_07232022_Web-74.jpg" /&#62;
&#60;img width="1667" height="2500" width_o="1667" height_o="2500" data-src="https://freight.cargo.site/t/original/i/6b5d09a481b26454fdafa3db9a0d322a14a05ee449486641a00d344e11e8fdb5/Mayo_07232022_Web-72.jpg" data-mid="157599483" border="0"  src="https://freight.cargo.site/w/1000/i/6b5d09a481b26454fdafa3db9a0d322a14a05ee449486641a00d344e11e8fdb5/Mayo_07232022_Web-72.jpg" /&#62;
Photography art direction

&#60;img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/b4eac9714837d4fa9f0d71490dea863f36a0b06fec8ec250335e46d58cca20a7/tissue-paper-pattern2-blue2.png" data-mid="157599748" border="0"  src="https://freight.cargo.site/w/1000/i/b4eac9714837d4fa9f0d71490dea863f36a0b06fec8ec250335e46d58cca20a7/tissue-paper-pattern2-blue2.png" /&#62;
Illustrations</description>
		
	</item>
		
		
	<item>
		<title>Semicolon Cafe</title>
				
		<link>https://younhee.work/Semicolon-Cafe</link>

		<pubDate>Mon, 31 Oct 2022 18:20:55 +0000</pubDate>

		<dc:creator>Younhee.</dc:creator>

		<guid isPermaLink="true">https://younhee.work/Semicolon-Cafe</guid>

		<description>
Semicolon Cafe

	brand + visual identity / concept / design / social / art direction / packaging design


	Semicolon Cafe is a coffee and sandwich shop that was inspired by Korea’s street food breakfast toasts. The first shop was opened in Jersey City and later opened in other locations including Upper Manhattan, Midtown New York, Washington, Virginia, and coming soon in New Brunswick.
	︎Freelance design work


&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/398cb767ee15b48e73585934bbfbbaf5bb926917e28d13ed5eec4db766f0da6a/IMG_9942.jpg" data-mid="157511514" border="0"  src="https://freight.cargo.site/w/1000/i/398cb767ee15b48e73585934bbfbbaf5bb926917e28d13ed5eec4db766f0da6a/IMG_9942.jpg" /&#62;
&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/3f42c294d29b0c214b2b4b3615a89bfaf07fc45f96c75241e1aabaf7640fa960/IMG_8656.jpg" data-mid="157513020" border="0"  src="https://freight.cargo.site/w/1000/i/3f42c294d29b0c214b2b4b3615a89bfaf07fc45f96c75241e1aabaf7640fa960/IMG_8656.jpg" /&#62;
Photography


	Semicolon is a symbol indicating a pause between two independent clauses.
	Semicolon Cafe wishes to implement that same feeling of rest; a place to ‘pause’ for a break that was much needed from your everyday routine. 
Inspired by Korean Street toasts, Semicolon Cafe’s flavorful-filled sandwiches come in a box that can be held easily to eat. With that in mind, Semicolon Cafe’s logo is simply put into a square shape without an actual border and made sure the actual semicolon is embedded to add a little touch.


&#60;img width="1815" height="1187" width_o="1815" height_o="1187" data-src="https://freight.cargo.site/t/original/i/6c55cf6b5babdf6052857e001402de055925e9086cd342ebd1b3ec7f4b059d35/semicolon-2022-3-copy.jpg" data-mid="157513521" border="0"  src="https://freight.cargo.site/w/1000/i/6c55cf6b5babdf6052857e001402de055925e9086cd342ebd1b3ec7f4b059d35/semicolon-2022-3-copy.jpg" /&#62;
Stationary, business cards

&#60;img width="7000" height="3418" width_o="7000" height_o="3418" data-src="https://freight.cargo.site/t/original/i/c3ea80d597cd614b82c7fef0f35dbf93a5a879adaf5019cd41e7a0c2d428b4db/Semicolon_icons-01.png" data-mid="157511489" border="0"  src="https://freight.cargo.site/w/1000/i/c3ea80d597cd614b82c7fef0f35dbf93a5a879adaf5019cd41e7a0c2d428b4db/Semicolon_icons-01.png" /&#62;
Illustrations, icons


&#60;img width="1912" height="2876" width_o="1912" height_o="2876" data-src="https://freight.cargo.site/t/original/i/719a3e5f39340c18110a2aec4a6971d924f6cdf60f903b105021b277b35d5616/semicolon-2022-6.jpg" data-mid="157512991" border="0"  src="https://freight.cargo.site/w/1000/i/719a3e5f39340c18110a2aec4a6971d924f6cdf60f903b105021b277b35d5616/semicolon-2022-6.jpg" /&#62;
&#60;img width="1912" height="2876" width_o="1912" height_o="2876" data-src="https://freight.cargo.site/t/original/i/41c07854a612981c3b52acd5c55595afcbf1e771f7d3d9ad714730dcfbed6a6a/semicolon-2022-7.jpg" data-mid="157515261" border="0"  src="https://freight.cargo.site/w/1000/i/41c07854a612981c3b52acd5c55595afcbf1e771f7d3d9ad714730dcfbed6a6a/semicolon-2022-7.jpg" /&#62;
Photography
&#60;img width="2876" height="1912" width_o="2876" height_o="1912" data-src="https://freight.cargo.site/t/original/i/595d0fb0a871c9492dec83560575fd1049f63965559c7bed238da6409d334be0/semicolon-2022-5.jpg" data-mid="157512990" border="0"  src="https://freight.cargo.site/w/1000/i/595d0fb0a871c9492dec83560575fd1049f63965559c7bed238da6409d334be0/semicolon-2022-5.jpg" /&#62;
Photography&#38;nbsp;

&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a3c6a053550b08b0f0eec0f2bf7453baf6f22312526d98da05ab3255f95b4c70/Semicolon_Postcard-Mockup.png" data-mid="157511490" border="0"  src="https://freight.cargo.site/w/1000/i/a3c6a053550b08b0f0eec0f2bf7453baf6f22312526d98da05ab3255f95b4c70/Semicolon_Postcard-Mockup.png" /&#62;
Advertising, print

&#60;img width="2304" height="3456" width_o="2304" height_o="3456" data-src="https://freight.cargo.site/t/original/i/30db95d58956d38ff0520e8018953a217cc2f04b75e3422bef0fe749f2457a9d/IMG_2597.JPG" data-mid="157514828" border="0"  src="https://freight.cargo.site/w/1000/i/30db95d58956d38ff0520e8018953a217cc2f04b75e3422bef0fe749f2457a9d/IMG_2597.JPG" /&#62;
&#60;img width="1925" height="2888" width_o="1925" height_o="2888" data-src="https://freight.cargo.site/t/original/i/d632488a8f831942901579aba8190264cde54dc421b313975da796bcae5abd7c/IMG_2811-2.jpg" data-mid="157514829" border="0"  src="https://freight.cargo.site/w/1000/i/d632488a8f831942901579aba8190264cde54dc421b313975da796bcae5abd7c/IMG_2811-2.jpg" /&#62;
Package design
</description>
		
	</item>
		
		
	<item>
		<title>Cysurance</title>
				
		<link>https://younhee.work/Cysurance</link>

		<pubDate>Mon, 31 Oct 2022 18:20:55 +0000</pubDate>

		<dc:creator>Younhee.</dc:creator>

		<guid isPermaLink="true">https://younhee.work/Cysurance</guid>

		<description>
Cysurance

	brand + visual identity / ux + ui / motion graphics / design / art direction&#38;nbsp;&#38;nbsp;


	Cysurance, a leading provider of cyber risk solutions for small businesses, needed a strategy to differentiate itself in a crowded space. So, it turned to Hot Paper Lantern to develop a new brand strategy along with a modern, forward-thinking and sophisticated identity, designed to accelerate and differentiate this insuretech's business. 

	︎Lead designer @ Hot Paper Lantern


&#60;img width="5000" height="3750" width_o="5000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/d4d17a8c160c3c524283ed5752942692743d4579383f468bd5e0248f570e4f5f/Cysurance-BizCard.png" data-mid="157607629" border="0"  src="https://freight.cargo.site/w/1000/i/d4d17a8c160c3c524283ed5752942692743d4579383f468bd5e0248f570e4f5f/Cysurance-BizCard.png" /&#62;
Stationary, business card


&#60;img width="1710" height="450" width_o="1710" height_o="450" data-src="https://freight.cargo.site/t/original/i/295a6a73354a699c7f81ac332eb4162f4ce3af37841e1211a4eb9f8c2dce0fd2/Cysurance-Icon1.gif" data-mid="157607636" border="0"  src="https://freight.cargo.site/w/1000/i/295a6a73354a699c7f81ac332eb4162f4ce3af37841e1211a4eb9f8c2dce0fd2/Cysurance-Icon1.gif" /&#62;
Motion graphics

	
	Bringing an innovative product into market.
	Cysurance wanted its brand to represent a simple, modern yet eye-catching identity. 

Using an all lowercase san-serif font as a logotype enhanced the brand to be easily approachable compared to other insurance companies. The letter 'C' used on the iconography is represented as the border/box that shows guarding and/or protection. The box also represented the network monitoring device that they have.


&#60;img width="6293" height="5969" width_o="6293" height_o="5969" data-src="https://freight.cargo.site/t/original/i/bc603f7f61b75bebc89f3507ded08be2406e9cccedd1c8ab21c6f2d61c4c90d6/Cysurance-Brand-Guidelines2-02.png" data-mid="157612610" border="0"  src="https://freight.cargo.site/w/1000/i/bc603f7f61b75bebc89f3507ded08be2406e9cccedd1c8ab21c6f2d61c4c90d6/Cysurance-Brand-Guidelines2-02.png" /&#62;
Brand guidelines

&#60;img width="1710" height="450" width_o="1710" height_o="450" data-src="https://freight.cargo.site/t/original/i/0578994be85935d684e0521a5cee1b31d68b71d4a5565b99dc23560ee6ebbbe1/Cysurance-Icon2.gif" data-mid="157607639" border="0"  src="https://freight.cargo.site/w/1000/i/0578994be85935d684e0521a5cee1b31d68b71d4a5565b99dc23560ee6ebbbe1/Cysurance-Icon2.gif" /&#62;
Motion graphics

&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/45ed04f24d888fa03eef2709eac5296cd1203cf4cee2f6f384647a55f46c0f6f/Cysurance-website.png" data-mid="157607631" border="0"  src="https://freight.cargo.site/w/1000/i/45ed04f24d888fa03eef2709eac5296cd1203cf4cee2f6f384647a55f46c0f6f/Cysurance-website.png" /&#62;
&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/69fdee197441d69bfb31869d3ffc94b94486eb87c6e9849f78f609b32d060d5b/Cysurance-website3.png" data-mid="157607633" border="0"  src="https://freight.cargo.site/w/1000/i/69fdee197441d69bfb31869d3ffc94b94486eb87c6e9849f78f609b32d060d5b/Cysurance-website3.png" /&#62;
&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/d4527fe895c8d4020cf5c95e0e59942c48e1d8dc81e1bb2785a508326dd2fb32/Cysurance-website2.png" data-mid="157607632" border="0"  src="https://freight.cargo.site/w/1000/i/d4527fe895c8d4020cf5c95e0e59942c48e1d8dc81e1bb2785a508326dd2fb32/Cysurance-website2.png" /&#62;
Website design

&#60;img width="6293" height="4231" width_o="6293" height_o="4231" data-src="https://freight.cargo.site/t/original/i/abd5428fa15031b9e576b4a7259d80c24570c63a48bc8d68a16c37c376f9a7a6/Cysurance_UI-01.png" data-mid="157607635" border="0"  src="https://freight.cargo.site/w/1000/i/abd5428fa15031b9e576b4a7259d80c24570c63a48bc8d68a16c37c376f9a7a6/Cysurance_UI-01.png" /&#62;
Website design

&#60;img width="4032" height="2688" width_o="4032" height_o="2688" data-src="https://freight.cargo.site/t/original/i/f2d87bc2d97b2db281a59cdb03f3a9572c59701d09a35226d52a785eb024f0ac/IMG_5444.png" data-mid="157609920" border="0"  src="https://freight.cargo.site/w/1000/i/f2d87bc2d97b2db281a59cdb03f3a9572c59701d09a35226d52a785eb024f0ac/IMG_5444.png" /&#62;
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/ab37518ed64bd40a9f5b424b1365c758171c4d742891b8dd371ab150e5b5b293/IMG_5449.JPG" data-mid="157607644" border="0"  src="https://freight.cargo.site/w/1000/i/ab37518ed64bd40a9f5b424b1365c758171c4d742891b8dd371ab150e5b5b293/IMG_5449.JPG" /&#62;
User experience (UX) workshop&#38;nbsp;

&#60;img width="6293" height="5969" width_o="6293" height_o="5969" data-src="https://freight.cargo.site/t/original/i/031aa121f0a7e86f80d982a11c8ac701f2c230fbae77ddaa91d272bfd05860c7/Cysurance-Brand-Guidelines2-03.png" data-mid="157612613" border="0"  src="https://freight.cargo.site/w/1000/i/031aa121f0a7e86f80d982a11c8ac701f2c230fbae77ddaa91d272bfd05860c7/Cysurance-Brand-Guidelines2-03.png" /&#62;
Brand guidelines</description>
		
	</item>
		
		
	<item>
		<title>Wedding</title>
				
		<link>https://younhee.work/Wedding</link>

		<pubDate>Mon, 31 Oct 2022 18:20:56 +0000</pubDate>

		<dc:creator>Younhee.</dc:creator>

		<guid isPermaLink="true">https://younhee.work/Wedding</guid>

		<description>
Wedding&#38;nbsp;

	art direction / prints / design
photo &#38;nbsp;Ellie Patterson
video&#38;nbsp; Ryan Lee


	For the wedding of David + YuLim.

 
	︎Freelance design work


&#60;img width="8368" height="5584" width_o="8368" height_o="5584" data-src="https://freight.cargo.site/t/original/i/c90db12ecfb1c0542684dad2ab833f164524e444ddbf211da0ed2df336f1e592/yulim-dk-digital-354.jpg" data-mid="157613752" border="0"  src="https://freight.cargo.site/w/1000/i/c90db12ecfb1c0542684dad2ab833f164524e444ddbf211da0ed2df336f1e592/yulim-dk-digital-354.jpg" /&#62;
Print design, menu


	Celebrate and tell your love story in style.
	
	David and YuLim’s Wedding theme was black and white - film movie-like – with the accent colors of neutral, brown, and bronze. 

Wanted to give all the stationeries the simple feel with elegant style. Throughout the prints, you can find two different serif fonts and font styles paired to create an elevated but modern look.


&#60;img width="3342" height="1870" width_o="3342" height_o="1870" data-src="https://freight.cargo.site/t/original/i/3ef824b57b043d225218299ae447be2ccc12fa265b99fa3c0873067098548b4f/yulim-dk-digital.png" data-mid="157613718" border="0"  src="https://freight.cargo.site/w/1000/i/3ef824b57b043d225218299ae447be2ccc12fa265b99fa3c0873067098548b4f/yulim-dk-digital.png" /&#62;

&#60;img width="5584" height="8368" width_o="5584" height_o="8368" data-src="https://freight.cargo.site/t/original/i/eefc3348c92dcf49857f50a5ed6032b4781eea3607b3ec0b5cef29cf0f4b4f2b/yulim-dk-digital-237.jpg" data-mid="157613737" border="0"  src="https://freight.cargo.site/w/1000/i/eefc3348c92dcf49857f50a5ed6032b4781eea3607b3ec0b5cef29cf0f4b4f2b/yulim-dk-digital-237.jpg" /&#62;
&#60;img width="5584" height="8368" width_o="5584" height_o="8368" data-src="https://freight.cargo.site/t/original/i/df215590c23d541057a9de865cd9d152ea72e7afeeaad6828c6ec738b67f49d7/yulim-dk-digital-236.jpg" data-mid="157613733" border="0"  src="https://freight.cargo.site/w/1000/i/df215590c23d541057a9de865cd9d152ea72e7afeeaad6828c6ec738b67f49d7/yulim-dk-digital-236.jpg" /&#62;
Print design, signage


&#60;img width="8368" height="5584" width_o="8368" height_o="5584" data-src="https://freight.cargo.site/t/original/i/3b3825a1ce0e6f72bc631ecdc8bef646bf784f8c6da2ba4cfc1c602f5e293130/yulim-dk-digital-331.jpg" data-mid="157613746" border="0"  src="https://freight.cargo.site/w/1000/i/3b3825a1ce0e6f72bc631ecdc8bef646bf784f8c6da2ba4cfc1c602f5e293130/yulim-dk-digital-331.jpg" /&#62;


&#60;img width="2815" height="1876" width_o="2815" height_o="1876" data-src="https://freight.cargo.site/t/original/i/24cbbdbb744edab7493c0363992086a4a7cc717453177de1e5bf02cda5709b34/yulim-dk-digital-915.jpg" data-mid="157613770" border="0"  src="https://freight.cargo.site/w/1000/i/24cbbdbb744edab7493c0363992086a4a7cc717453177de1e5bf02cda5709b34/yulim-dk-digital-915.jpg" /&#62;
&#60;img width="3195" height="2130" width_o="3195" height_o="2130" data-src="https://freight.cargo.site/t/original/i/8eab02f9a6f93aa2bf8fd05d7ce1b19f2ef0c9a404d1bf07f25ad5247fec4ab7/yulim-dk-digital-914.jpg" data-mid="157613762" border="0"  src="https://freight.cargo.site/w/1000/i/8eab02f9a6f93aa2bf8fd05d7ce1b19f2ef0c9a404d1bf07f25ad5247fec4ab7/yulim-dk-digital-914.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Lazard</title>
				
		<link>https://younhee.work/Lazard</link>

		<pubDate>Mon, 31 Oct 2022 18:20:56 +0000</pubDate>

		<dc:creator>Younhee.</dc:creator>

		<guid isPermaLink="true">https://younhee.work/Lazard</guid>

		<description>Lazard

	social content / motion graphics / design&#38;nbsp; 


	As a long-standing financial company with a reputation for stability and prominence, Lazard began to fall behind competitors who started to invest more in digital experiences targeted at customers and the general public. As part of the engagement, Hot Paper Lantern helped and created social graphic contents along with other creative components.


	︎Lead designer @ Hot Paper Lantern


&#60;img width="5000" height="1962" width_o="5000" height_o="1962" data-src="https://freight.cargo.site/t/original/i/340da1f17198c87cc225add21c25e40caef519d817fb47d232f2a0e1571a726f/Lazard-Social-2.png" data-mid="157618236" border="0"  src="https://freight.cargo.site/w/1000/i/340da1f17198c87cc225add21c25e40caef519d817fb47d232f2a0e1571a726f/Lazard-Social-2.png" /&#62;
Social, icon


	A global financial advisory and asset management firm.
	As a result of adding better engaging social posts and colors to Lazard’s social channels, Lazard gained more than 3k followers on Instagram throughout the journey and is still using the templates that were created.


&#60;img width="1800" height="840" width_o="1800" height_o="840" data-src="https://freight.cargo.site/t/original/i/31360edf43a857cb2193704e09e5f87249ea6380d912e863a467840bc08f07e2/lazard-animation1.gif" data-mid="157618237" border="0"  src="https://freight.cargo.site/w/1000/i/31360edf43a857cb2193704e09e5f87249ea6380d912e863a467840bc08f07e2/lazard-animation1.gif" /&#62;
Motion graphics

&#60;img width="5000" height="2710" width_o="5000" height_o="2710" data-src="https://freight.cargo.site/t/original/i/623322128efa33f1f77c5bdff6646a553c232e40e6cee92e1f3be30b268c6ec7/Lazard-Social-1.png" data-mid="157618235" border="0"  src="https://freight.cargo.site/w/1000/i/623322128efa33f1f77c5bdff6646a553c232e40e6cee92e1f3be30b268c6ec7/Lazard-Social-1.png" /&#62;
Digital design

&#60;img width="1800" height="840" width_o="1800" height_o="840" data-src="https://freight.cargo.site/t/original/i/cf7c38401bf7f01b0d633b510c0b14bf79e43ddee9dc81d4d0c4f7f45c535b12/lazard-animation2.gif" data-mid="157618238" border="0"  src="https://freight.cargo.site/w/1000/i/cf7c38401bf7f01b0d633b510c0b14bf79e43ddee9dc81d4d0c4f7f45c535b12/lazard-animation2.gif" /&#62;
Motion graphics</description>
		
	</item>
		
		
	<item>
		<title>eSupport Health</title>
				
		<link>https://younhee.work/eSupport-Health</link>

		<pubDate>Wed, 02 Nov 2022 02:03:10 +0000</pubDate>

		<dc:creator>Younhee.</dc:creator>

		<guid isPermaLink="true">https://younhee.work/eSupport-Health</guid>

		<description>
eSupport Health

	brand identity / website / design&#38;nbsp; 


	For people living with multiple sclerosis, eSupport Health offers face-to-face online support groups.

Having observed many of her patients with multiple sclerosis say the same thing: “I feel like no one really understands what I’m going through,” neuropsychologist Victoria Leavitt, PhD, created eSupport Health. Many of her patients with MS were able to provide with insight into what they were experiencing and this inspired her to create an online video platform where people with MS could meet and share their experiences face-to-face in a safe, moderate environment via secure online video.

	︎Lead designer @ Hot Paper Lantern


&#60;img width="6293" height="2418" width_o="6293" height_o="2418" data-src="https://freight.cargo.site/t/original/i/d1ae4634201c111e0712a5afbe3a85223242b1b23997b6b6e9081aa1f51adf42/eSupport_portfolio-02.png" data-mid="157747544" border="0"  src="https://freight.cargo.site/w/1000/i/d1ae4634201c111e0712a5afbe3a85223242b1b23997b6b6e9081aa1f51adf42/eSupport_portfolio-02.png" /&#62;
Logo

	
	Better together.
	eSupport Health let’s people living with MS to come together online to support and help each other to improve mental helath. This was the most important aspect to consider when developing the brand identity for eSupport Health. When a triangle is pointing up, it represents stability and power. With different shades of triangles come together to create a pointing up triangle, this shows the strength and benefit of what eSupport Health provides.
	
	
&#60;img width="6293" height="2418" width_o="6293" height_o="2418" data-src="https://freight.cargo.site/t/original/i/aa8c308fa3edad1f5e40bffaa7f3f064c41b5781e29978e1fe64c227d0249faa/eSupport_portfolio-03.png" data-mid="157747545" border="0"  src="https://freight.cargo.site/w/1000/i/aa8c308fa3edad1f5e40bffaa7f3f064c41b5781e29978e1fe64c227d0249faa/eSupport_portfolio-03.png" /&#62;
Logo variation / Logo icon

&#60;img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/991bdc83e114cd06e5c2e5e38326dbcb9217fcc6e18ea5aa02575075ad7f7e33/Color-Palette.png" data-mid="157747748" border="0"  src="https://freight.cargo.site/w/1000/i/991bdc83e114cd06e5c2e5e38326dbcb9217fcc6e18ea5aa02575075ad7f7e33/Color-Palette.png" /&#62;
Color palette
&#60;img width="6292" height="4230" width_o="6292" height_o="4230" data-src="https://freight.cargo.site/t/original/i/fb4174874ed522ca483733c90389153f7c9b2af5ab1dca9486898c7dbe952ae8/eSupport_portfolio-04.png" data-mid="157747546" border="0"  src="https://freight.cargo.site/w/1000/i/fb4174874ed522ca483733c90389153f7c9b2af5ab1dca9486898c7dbe952ae8/eSupport_portfolio-04.png" /&#62;
Website

&#60;img width="6293" height="4230" width_o="6293" height_o="4230" data-src="https://freight.cargo.site/t/original/i/f70aa3dc9b12f8974364b3f4a7998417f658a20c26d3ea3668e6e35478284f9b/eSupport_portfolio-01.png" data-mid="157747543" border="0"  src="https://freight.cargo.site/w/1000/i/f70aa3dc9b12f8974364b3f4a7998417f658a20c26d3ea3668e6e35478284f9b/eSupport_portfolio-01.png" /&#62;
Website</description>
		
	</item>
		
		
	<item>
		<title>Alio</title>
				
		<link>https://younhee.work/Alio</link>

		<pubDate>Tue, 01 Nov 2022 20:34:13 +0000</pubDate>

		<dc:creator>Younhee.</dc:creator>

		<guid isPermaLink="true">https://younhee.work/Alio</guid>

		<description>
Alio

	design / art direction / social media
	

	Alio is an air freshener brand created by people who care about adding fresh air to your home, car, and lifestyle. Alio is an environmentally friendly, modern air care solution that neutralizes unwanted odors and freshens the air around you without the use of oils or flames.Alio provides clean air care, it is fragrance infused, environmentally responsible, pet friendly, and oil + mess free.

 
	︎Designer @ Peppercomm

&#60;img width="2500" height="943" width_o="2500" height_o="943" data-src="https://freight.cargo.site/t/original/i/d56fef7fd45c99626729a6fcf368f6c6a38ae608a99dca97084d4c1a9e56bcc9/alio-logo.png" data-mid="157625938" border="0"  src="https://freight.cargo.site/w/1000/i/d56fef7fd45c99626729a6fcf368f6c6a38ae608a99dca97084d4c1a9e56bcc9/alio-logo.png" /&#62;


&#60;img width="1800" height="1548" width_o="1800" height_o="1548" data-src="https://freight.cargo.site/t/original/i/654ced48db1c6b29db355ba0cf9fbf8224fd0320910ac411e9b59dc9b9051ae8/Social-1.png" data-mid="157625921" border="0"  src="https://freight.cargo.site/w/1000/i/654ced48db1c6b29db355ba0cf9fbf8224fd0320910ac411e9b59dc9b9051ae8/Social-1.png" /&#62;
Digital content + design&#38;nbsp;


	Listen up. It’s not me. It’s you.&#38;nbsp;
	When Peppercomm was in charge of Alio’s social media, we’ve created a campaign that used simple motion graphic posts to catch users’ interest in a split second.&#38;nbsp;

Over the course of the campaign journey, Alio’s social platform had 400%+ increase in engagement.
	

&#60;img width="1373" height="570" width_o="1373" height_o="570" data-src="https://freight.cargo.site/t/original/i/006ca4fe26245ae2ec4e6c91ae8dcdf299ff86c856b35aed6b1ac0aa2572a9f3/Alio-Portfolio.gif" data-mid="157625897" border="0"  src="https://freight.cargo.site/w/1000/i/006ca4fe26245ae2ec4e6c91ae8dcdf299ff86c856b35aed6b1ac0aa2572a9f3/Alio-Portfolio.gif" /&#62;
Digital content + motion design 

&#60;img width="761" height="945" width_o="761" height_o="945" data-src="https://freight.cargo.site/t/original/i/f6e738b0207579c309c68ecad05b98a3be74103ea0647d1bca1856d12c0fe91c/Alio-Portfolio-video.gif" data-mid="157651799" border="0"  src="https://freight.cargo.site/w/761/i/f6e738b0207579c309c68ecad05b98a3be74103ea0647d1bca1856d12c0fe91c/Alio-Portfolio-video.gif" /&#62;
&#60;img width="761" height="945" width_o="761" height_o="945" data-src="https://freight.cargo.site/t/original/i/9e387f50d062979a7e41362ac4ed4cfa28f27e09fe53e7de5cd64d7699d5b6be/Alio-Portfolio-video2.gif" data-mid="157761364" border="0"  src="https://freight.cargo.site/w/761/i/9e387f50d062979a7e41362ac4ed4cfa28f27e09fe53e7de5cd64d7699d5b6be/Alio-Portfolio-video2.gif" /&#62;
Animation storyboard + concept/art direction&#38;nbsp;

&#60;img width="1576" height="990" width_o="1576" height_o="990" data-src="https://freight.cargo.site/t/original/i/e7be2a9a75b4ad35da9a4fac41894beb95b619e3bb25b9d1fbd18668a4dab7ef/Screen-Shot-2021-12-10-at-3.17.05-PM.png" data-mid="157627642" border="0"  src="https://freight.cargo.site/w/1000/i/e7be2a9a75b4ad35da9a4fac41894beb95b619e3bb25b9d1fbd18668a4dab7ef/Screen-Shot-2021-12-10-at-3.17.05-PM.png" /&#62;
&#60;img width="1665" height="1045" width_o="1665" height_o="1045" data-src="https://freight.cargo.site/t/original/i/bdb8b12ce914e5104f6723322c06b9316f2b2049927da405245b60689f850d23/Screen-Shot-2021-12-10-at-3.17.12-PM.png" data-mid="157627643" border="0"  src="https://freight.cargo.site/w/1000/i/bdb8b12ce914e5104f6723322c06b9316f2b2049927da405245b60689f850d23/Screen-Shot-2021-12-10-at-3.17.12-PM.png" /&#62;
Tradeshow booth concept&#38;nbsp;</description>
		
	</item>
		
	</channel>
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