brand + visual identity / concept / design / social / art direction / website design / illustrations

An innovative dog tag on the market, Mayoland presents a unique style of personalized pet name tags for dogs and cats (even kids). Focusing on legibility and an eye-catching name tag for dog owners, Mayoland presents embroidered name tags that are light-weight, jingle-free, and rust-proof.

“Meeting so many dogs during the walks, it was a challenge to memorize so many dogs’ names and such a hassle to tell everyone Mayo’s name.” With this struggle, Mayoland created felt name tags that were big enough to be read, light for the dog’s collar/harnesses, jingle-free for silent walks, and of course eye-catching for everyone to read the dog’s name.

The brand colors were inspired and taken from Mayo, the dog that inspired the overall brand. The cream color tones of his fur and the shades of blues from his beautiful blue-colored eyes.