brand + visual identity / ux + ui / motion graphics / design / art direction  

Cysurance, a leading provider of cyber risk solutions for small businesses, needed a strategy to differentiate itself in a crowded space. So, it turned to Hot Paper Lantern to develop a new brand strategy along with a modern, forward-thinking and sophisticated identity, designed to accelerate and differentiate this insuretech's business.

Cysurance wanted its brand to represent a simple, modern yet eye-catching identity.

Using an all lowercase san-serif font as a logotype enhanced the brand to be easily approachable compared to other insurance companies. The letter 'C' used on the iconography is represented as the border/box that shows guarding and/or protection. The box also represented the network monitoring device that they have.